Next Friday: ‘Ladies Night Out’ in downtown Sturgis

The Sturgis Downtown Development Authority (DDA) will be hosting the fifth-annual Ladies Night Out on Friday, February 10, a pre-Valentine’s Day event featuring a night of shopping, drinks, and giveaways. 

Tickets are currently on sale for $12 at the Sturgis Chamber of Commerce, where the first 100 tickets sold include special goodie bags. According to Ryan Conrod of the DDA, that number has nearly been reached. However, tickets will remain on sale at the Chamber of Commerce and also at 5 Lakes Coffee, where the event both begins and ends. Each bag will be filled with special giveaways from businesses in the community such as Glik’s and Bloom City Club Dispensary. 

Though the event runs from 5:30-9 p.m., participants can begin checking in at 5 Lakes Coffee as early as 5 p.m. After presenting a ticket and potentially receiving a goodie bag, members will also be given a lanyard and punch card. With a total of 17 businesses participating, each store will punch cards upon visiting, and those can then be returned at the end of the evening to be entered in giveaways.

Every store will feature a different romantic comedy, “chick flick” movie or TV show, as shoppers peruse pop-up vendors, decorations, and themed activities. Wings Etc. will be showing Twilight, with both themed prizes and drinks. Other participating businesses will be Open Door Gallery showing the film 13 Going on 30, Lowry’s Books playing episodes from the Netflix series Bridgerton, and The Sturgis Chamber of Commerce playing the movie Magic Mike. Panache the Spalon will be offering “mini hair lessons” and answering styling questions, while also featuring pop-up vendor Mark it with a “B” Cupcakes by Stacy. Treats furnished by the home baker will include six-pack cupcakes with flavors like strawberries and cream or white chocolate raspberry, heart-shaped brownies, chocolate-covered strawberries, and Valentine’s Day-themed decorate-your-own-cookie kits. 

Conrod spoke to Watershed Voice regarding the consistently large turnout for this event over the years. “It’s always the Friday before Valentine’s Day, so it gets the ladies making wish lists for what they want their partners to get them, or they can go with their friends for a pre-Valentine’s night out to shop or hangout. It’s always been a success.” Conrod said he hopes members of the community and those in the surrounding area will come out to support Sturgis businesses. “We love to have other cities and people come, explore our downtown and see what we have to offer.” 

Beca Welty is a staff writer and columnist for Watershed Voice.