Three Rivers Pride returns this weekend

Desiree Salinas, right, and her 10-year-old nephew at 2023's Three Rivers Pride. (Deborah Haak-Frost | Watershed Voice)

Three Rivers Pride is set to transform downtown Three Rivers into a vibrant hub of celebration and unity this weekend. Scheduled for Saturday, June 29, with a pre-party drag show on Friday, June 28, this year promises a plethora of activities, entertainment, and community engagement.

Founded in 2022, Three Rivers Pride aims to foster acceptance and understanding within rural communities through events that celebrate the LGBTQIA+ community. The festival, now in its second year, continues to grow, drawing attendees from across the Midwest to join in the celebration.

Guests celebrate at the first Three Rivers Pride, held downtown in 2023. This year’s event takes place Saturday, June 29. (Courtesy Three Rivers Pride)

“Pride isn’t just an event; it’s a movement for love and acceptance that embraces everyone,” Andrew George, founder of Three Rivers Pride, said. “In rural communities like Three Rivers, Pride isn’t just a celebration; it’s a beacon of hope for equality.”

Koreena Xiloyotl is southwest district manager with Mint Cannabis, a returning Three Rivers Pride sponsor. She has happy memories of the 2023 festival.

“We had such a great time. It was a wonderful time, with many people being very receptive to us and what we have to offer. We also felt welcomed, which is something that doesn’t always happen with events that we go to. It’s why we wanted to work again with Three Rivers Pride,” Xiloyotl said.

Visitors to Mint Cannabis’ table can expect not only games with prizes including swag and store credit, but also opportunities to ask questions and further community education.

“Most of the time, we’re just trying to get our name out there, whether it’s by hanging out, engaging with and otherwise meeting our neighbors,” Xiloyotl said. “We’re really involved in our community and taking part in Three Rivers Pride is one of the ways we can do so.”

Before taking part in the Sturgis Fest Electric Parade on Friday, June 21, these Sturgis Pride supporters celebrated with a photo. (Courtesy Sturgis Pride)

This year’s Three Rivers Pride events begin Friday, June 28.

Friday, Pre-Party Drag Show:
PRESENTED BY: Portfolio Ink, Three Rivers, Michigan
Date: Friday, June 28
Doors: 5 p.m.
Time: 7-9 p.m.
Location: The Riviera Theatre & Bar, 50 N. Main St, Three Rivers
Highlight: Special performances by “The Kittens”
Cost: $15
Expected Attendance: More than 300 people
Capacity: 370 people

Though the festival is free, attendees are encouraged to purchase tickets for the drag show in advance to secure their spot at this cornerstone event celebrating diversity and inclusion.

“From fierce drag performances to community camaraderie, we’ve got something for everyone!” George said.

Founded in 2022, Three Rivers Pride aims to foster acceptance and understanding within rural communities through events that celebrate the LGBTQ+ community. (Watershed Voice file photo)

That attitude is expected to be apparent on Saturday, June 29.

Saturday, Festival Day:
PRESENTED BY: Confluence Cannabis, Three Rivers
Date of Festival: Saturday, June 29
Time: Noon – 11 p.m.
Location: Main Street, downtown Three Rivers
Cost: FREE
Expected Total Attendance: 4,000-6,000 people

The festival day kicks off at noon with a vibrant “Pride Playlist,” setting the tone with an array of uplifting and empowering tunes. The day will feature performances by local favorites including Darcy Wilkin, Grace Theisen, Nathan Moore Affair, and the unique sounds of Cloudz/Spaceship Earth. As the evening progresses, attendees will enjoy the electrifying performances of Event Horizonz, DJ Short-E, and Large Mouth Bass from the EDM duo Fendz.

“Pride is about celebrating authenticity and embracing diversity,” George said.

Highlighting the evening is the acclaimed Pittsburgh-based DJ “Buku,” known for his immersive dubstep beats and dynamic performances. Buku’s ability to blend intricate drum patterns with emotive melodies ensures a headlining show that resonates with fans and newcomers alike.

The festival not only celebrates the spirit of Pride but also supports local vendors, showcases interactive games, and offers an array of food options to ensure a complete and inclusive experience for all attendees.



NOON-CLOSE – Food, vendors, games, fun
Noon – 12:45 p.m. – Pride Playlist
12:45 – 1:15 p.m. – The Kittens drag show performance
(Abbreviated, 30-min. performance.)
We are encouraging folks to get tickets to the big drag show on Friday night.

1:15 – 2 p.m. – Dary Wilkins
2:15 – 3 p.m. – Grace Theisen
3:15 – 4:20 p.m. – Nathan Moore Affair
4:20 – 5:40 p.m. – Cloudz (Ambience)/Spaceship Earth(EDM)
5:40 – 6:40 p.m. – Event Horizonz
6:40 – 7 p.m. – Speakers
7 – 8 p.m. – DJ Short E
8 – 9 p.m. – Large Mouth Bass
9 – 10:30 p.m. – BUKU
11 p.m. – Street opens / Social district ends

“We’re bringing the party to Three Rivers, and you’re invited to dance the night away with us!” George said.

Sturgis Pride was among the participants in the Sturgis Fest Electric Parade on Friday, June 21. (Courtesy Sturgis Pride.)

Three Rivers Pride comes one week after Sturgis Pride took part in the Sturgis Fest Electric Parade. The parade is one of the leading events in Sturgis Fest, which took place in Sturgis, Michigan, from June 18-22.

“Those kids are so brave,” Sturgis Pride photographer Lou Rogers wrote on Facebook. “We had some hate but we had a lot more support than we had hate.”

Back in Three Rivers, George and Three Rivers Pride’s vendors, organizers, and supporters are anticipating much excitement.

“Join us under the rainbow for a weekend of music, food, vendors, games, and endless fun!” George said. “The stage is set, the lights are ready, and we’re thrilled to bring you an unforgettable lineup of performers!”