By Naomi Johnson
Being a small business owner always comes with challenges, but things are even more difficult thanks to the coronavirus pandemic.
If you’re categorized as a non-essential business, you’ve probably been forced to close your doors to the public at some point. In order to keep your customers coming and keep your employees on the payroll during this time, you’ll have to adapt to a new approach. Presented courtesy of Watershed Voice, these resources can help your business continue to pull through.
Reaching Your Customers
- Create or maintain a social media presence with customers.
- Follow social media etiquette for communicating with them.
- Use Instagram’s tools for featuring gift card purchases, fundraisers, and more.
- If you don’t already, consider selling your products online to keep your customer base.
Maintaining Your Business
- If possible, allow your employees to work from home or telecommute during this time.
- Have a strategy for good communication as your team continues to work remotely.
- Boost profits, cut costs, and keep things running smoothly by utilizing time tracking software that allows you to build staff schedules, clock in and out from anywhere, and plan for payroll.
- Make a plan for increasing foot traffic now that you’ve reopened.
- Consider installing new displays or improving your floor plan to increase sales.
When you own a small business, it’s stressful not knowing how long you’ll have to wait for things to return to normal. While things are returning to normal, it’s quite possible COVID-19 will permanently change the way small businesses operate around the world.
However, as a small business owner, you’re probably used to making constant changes to keep up with the times already. COVID-19 is just another challenge to overcome.