After months of hearings on legislation restricting voting rights, Michigan Republicans, as expected, unveiled on Monday a citizen-led ballot measure. The advantage of going this route is that the GOP-controlled Legislature has the power to approve it, thus going around Democratic Gov. Gretchen Whitmer, who has vowed to veto bills that hit her desk.

“We’re talking about corporate contributions that helped elect the legislators driving the effort and supporting the effort to restrict voting, limit voting, and change election outcomes,” Center for Political Accountability President Bruce Freed said. “This creates risk for companies today. You not only have investors but consumers who will change their buying patterns as a result of this. It has a reputational impact on a company, and it has an impact on company employee morale.”